"Puri" An Innovated Indian Dish

November 07, 2019

"Puri" An Innovated Indian Dish

Product strategy

Product strategy is the core of the marketing mix or marketing 4P portfolio which consist of price strategy, distribution or place strategy and promotion strategy. Besides, product strategy is also defined as a road map of the product which means to describe the kind of products and features that will be built by the company to realize its strategy and vision. The companies will fully utilize the product strategy in terms of strategic planning in order to identify the direction of the company’s activities. In a certain sense, the product strategy and its ability to satisfy the need of customers has play a crucial role as a key of success and development of an enterprises.

First of all, food and beverage is seem to be a hot trend in the business world now a day. A single food and beverage company can be expanded globally by franchising or retailing as long as the product and service itself has a great attractiveness. The product that I would like to introduce is the Puri. Puri also refers to a fried Indian puffed bread which is a special Indian delicacy. It is a food originating from the India subcontinent, the Puri is popular as it can be found in region such as India, Bangladesh, Burma, Nepal, Pakistan, Malaysia and Singapore. With its popularity, it provides us a larger market to run our business. As we commence the business, the Puri is already well known and easy to understand product in certain country so we do not have to spend extra effort or money on promoting. In future, the business could expand to multinational level because of its market and popularity.

The Puri is an unleavened deep fried bread and eaten for breakfast or snack or light meal. The Puri is often served with a curry and or sweet dishes such as milk and sugar. It also served at special or ceremonial implementation as a part of a ceremonial rituals along with the other vegan dishes offered in prayer as prasadam. Puri usually is the choice for festivals and special occasions. The traditional Puris are prepared with wheat flour, which is converted into dough with cumin seeds, oil and salt, while our Puri add extra blended vegetable or fruit and mixing it with flour and other ingredients. The cumin seed is added to the dough then deep fried in vegetable oil. The puri puff up like a rounded ball during a deep frying because of the moisture in the dough changes into steam which lead to the expansion upon all direction. They are removed after the color turned in golden brown and serving with hot temperature. There a variant of Puri, it usually has variance of sizes depends on the region and a mini puri will be eaten with a larger amount of sweet accompaniments.

The traditional food and beverage company runs in a simple way as they place their main concern in the taste, convenience and cost of producing the food. The modern market of food and beverage company is switching to a more and wider perspective as the attractiveness of the modern food can be measured by a few aspects such as healthy, appearance and hygiene.

The special design of our product is adding an extra ingredient to the Puri with fruit and high protein flour. Besides, some flavoring, sweetening and oil usage will be reduced in making the Puri to enhance its healthiness. The output of the Puri that we product is a semi-rounded puffed bread with a palm seize and it is served with hot temperature. The appearance of our Puri are colorful made with natural flavor and coloring. Different colors found in the Puri represented different fruits and ingredients such as carrot and spinach. The ingredients are suitable to attract the customer form all regions. Our product is sold at an affordable price can be eaten like fast food. It is one veggie and the color is attractive which have a large market for both vegetarian and children.

The product will position into the mind of the customers as it is healthy and delicious. Not only that we concern about the service, quality of product and decoration of the restaurant, we will launch the marketing and services of products on the website, mobile and create our own blogger to increase its popularity. We create extra services such as social media sites collecting the feedback of consumers. We believe that the food and beverage business will increase its potential if it mixes up with modern technology, so there will be many area that we can exploit the effort of technological material. We will ensure that we can increase the mobile adoption by 50 percent in food ordering and the mobile ordering device will be provided by the store as well. We are seeking to reach an initial public offering in the next 10 years to increase its revenue and size.

We will create a more transparent platform in the food and beverage industry. We will create a simplified and easily understanding report and post it on the website regarding the operation and sales. We believe that publishing a better report will relate to performance improvement. We will be implementing a better strategy to promote our product during some festivals and Deepavali such as value set, celebrating package and seasoning decoration of the store. We will focus the rest of marking effort in online, website and social media to achieve cost efficiency and high effectiveness.